October and November Vlog - Do More Video

[Music] welcome to the latest vlog apologies for not getting one out for a couple of months but for this installment i'm going to cover a couple of projects that we worked on in october and november so the first project i want to talk about was for mcdonald's and the agency ready 10. so this particular project was to support mcdonald's thank you parents campaign for this project we cast a real life family and we wanted to get really natural and amusing responses from the kids something quite cute to hear about how they got on it with lockdown and why they'd want to thank their parents on lockdown they used to buy us toys and sometimes milkshake what was great is that it was completely unscripted so we were able to get some quite amusing but totally natural responses from the kids what should i write maybe you deserve lots of treats and you know what they say about working with children you're never quite sure what you're gonna get and when you're trying to get brand messages it can be a little bit unpredictable um so that is sausage and eggs mcmuffins and do they they really love it yeah okay yeah i've never seen them try it before so you know it's going to be an interesting project when you get a call on a saturday morning saying that we need to organize a shoot in a studio with a green screen on the wednesday well we love a challenge so we set to it three days later we're in the green screen studio with a full crew ready to go the script was finished minutes before the camera was rolling and we still developed it a little bit on the fly then into post-production and building a 3d set for our subject to walk through and creating some animations for him to interact with it but for many of us that feels out of reach that's why we created builder.ai that was a really quick turnaround project for builder.ai talking of buildings tenuous link there we've been doing a lot of work for some of our property clients we've had the drone out in a few sites in central london and also in wales we've been in some commercial buildings capturing some interiors we've also been out and about on the streets capturing some local area footage this one was a bit of a challenge as the second lockdown was announced we had to move our shoot so we could get out and about and still capture a buzzy vibrant local area film thankfully the weather played ball we had some lovely sunshine which gave us some beautiful light in some of the shots it was a busy day pounding the streets getting all the shots on the shot list we shot throughout the day and into the evening to give a bit more of a nightlife vibe for the video by the time we wrapped the whole crew was shattered but we got all the shots we needed and i've wrapped up a really impressive amount of steps another fun project we've worked on was from mischief pr now mischief have just rebranded and wanted a new sizzle reel to launch their new look for those of you that don't know first of december is world aids day and we've been working with bcw and the elton john aids foundation to create some content we went and interviewed an azlett the ceo of the elton john aids foundation and also created some social assets to raise awareness about some of the issues so that's about it for november and october next will be december i promise it won't be late let's hope christmas doesn't get in the way we've already been working on some fun stuff and some more interesting bits in the pipeline so i cannot wait to share those with you at the end of december that's it from me i'm going to sign off say goodbye and remind you to stay safe and do more [Music] video