The social landscape is forever changing, and requirements are too!

We're moving into a new time where being multifaceted could be a huge benefit. More and more people have the skillsets of an 'art director, copywriter and a suit' as opposed to specialising in just one. Being able to see how the cogs work in different areas of the creative process could be a bonus to your workflow and your company

But what do you think? Do you think we should be encouraging people to take a more holistic approach to the different areas of the creative process or focus on their specialities?