Our Founder and Creative Director sits down with some of the creative industry's brightest sparks, pick their brains about their creative process and shares all the gems with you, once a month.

We dive into their creative processes and tap into all the bespoke experience and knowledge they've built throughout their careers working across advertising campaigns and everything creative.

In this episode, James sits down with Ross Popejay, founder and COO of Happy Ending Agency. They unpack his career, the ins, outs, ups and downs of creating your own agency, and how having little to no strategy can be the best strategy.

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