BearJam Video Production Company | Summer 2023 Vlog

are you hello James here bringing you a summer special of the bear Jam Vlog now I was gonna start by saying Summer's over Winter's coming but as we shoot this it's 29 degrees outside so it looks like summer is here to stay anyway to kick things off on the summer special Vlog we've got some exciting news now we have won two dolphin trophies at the corporate can Awards one for our project for company of cooks and the other for the film celebrating Croydon as London borough of culture what an honor and we can add these to our other recent win with justi and Mischief at the content Awards awesome oh my how does that make sense well we also had another project in the running well done team bear Jam so talking of the industry YouTube has just released its 2023 culture and Trends report now I highly recommend checking out if you're interested in the current landscape of video creation and consumption but if you can't be bothered don't worry let me tell you about the three key stats first up did you know 41 of gen zedders identify as video content creators what does this mean well gen Zed is blurring the line between Creator and audience so as fans of Music brands or whatever they are shaping video culture like never before so up next 90 of viewers consume content from creators across various formats so this rise of multiple video formats enables creators and Brands to offer a more personalized viewing experience so every brief and every brief should consider all the formats why is that so every brief should consider all the formats for all the platforms think for the deliverables finally of course there's one for AI so 60 of audiences are open to watching content generated by creators using AI what does this mean production companies are doomed no just more Innovation creative and collaborative video content speaking of that what have we been working on good question well here's a quick fun Montage to give you a sneak peek roll the video [Music] last but not least have you checked out the creative minds podcast yet what are you waiting for see it my latest episode is out now I sat down with Sarah haraki and chatted all things creative and we went deep into Tick Tock I learned a lot I make educational contact that usually has a lens of diversity art and advertising or just things that I find interesting that I also think are helpful especially for young women navigating the world of media art culture in the workplace so if you need to brush up on the platforms do's and don'ts I highly recommend a listen wherever you get your podcasts alright car foreign